case study
Which flavor is the absolute best? Children know exactly.
Client
Raak X Natwerk
Year
2026
Services
Production
Deliverables
Integrated Production
TV Commercials
Social Video’s
Briefing
RAAK wanted to inspire families to discover the joy of the everyday. Not with a grand brand promise, but with a simple question: which (zero) flavor do you find the absolute, absolute, absolute best? UHU was tasked to bring that question to life, in collaboration with creative agency NATWERK.
Approach
The concept is built on “child logic”: children explain the world through imagination, making them the perfect researchers. The RAAK Taste Study captures funny, relatable situations where every child knows exactly when a specific RAAK ZERO flavor tastes best.
We shot four different situations (a pillow fort, a game of soccer, a fashion show, and a knight’s duel) each linked to a specific flavor. Every scenario features a child (and often a parent) in a playful, perfectly logical situation that only a child could dream of.
On set, we shot each scene twice, once for each lemonade flavor. This allowed us to highlight multiple flavors using the same setup without it looking forced. We also captured “clean plates” for the intro and outro, enabling the bottle to be graphically swapped for different flavors during post-production.
The result: multiple 15-second spots, tightly edited for online use, including different sizes for flexibility on social media. Each film concludes with a product shot and the sticker that sums it all up: 0% sugar, 100% RAAK.