case study
That’s smooth sailing together with ERU
A series of short, tasteful online videos showing how together with ERU’s dairy spread every day can run smoothly.
Natwerk x ERU
Year
2025
Services
Integrated Production
Deliverables
Series of 15″ Social videos
Briefing
ERU wanted to highlight its new dairy spread, creamy, light, and perfect for any moment of the day. Together with creative agency Natwerk, UHU was asked to create a series of 15-second social videos that capture the essence of smooth and easy. The challenge: make the product look delicious and natural, without feeling staged.
Approach
We shot in a bright, sunlit kitchen to evoke freshness and warmth. Through a blend of macro details and lifestyle moments, we brought ERU’s spreads to life, each variant with its own flavor and mood. The pacing is fluid, the lighting natural, and the tone effortlessly positive.
The result: a series of feel-good snackable films that spark appetite and strengthen brand love.