case study
Together. Dare. Grow.
An employer branding campaign that showcases who Louwman is as an employer, from the first impression to the full story.
Louwman
Year
2026
Services
Creation
Production
Deliverables
Employer Branding Video’s
Expertise Video’s
Teaser Video’s
EVP Video
Briefing
Louwman Group wanted to strengthen its employer brand and support recruitment campaigns with video content designed to function on multiple levels. From initial introduction to an in-depth look at what it’s like to work at Louwman. The content needed to be versatile enough for use across the company’s own website, its dedicated careers page, social media channels, and as paid advertising. The foundation for this was Louwman’s own Employee Value Proposition (EVP), developed across various professional domains.
Approach
We developed a comprehensive content series structured in three layers: teasers that provide an initial impression, role-specific videos that delve into the details, and an EVP (Employer Value Proposition) video that ties everything together, showcasing what Louwman stands for as an employer.
In the role-specific videos, employees share what they do on a daily basis and the significance of their work, ranging from Hosts and Service Advisors to roles in HR and Accounting. While each video tells its own unique story, collectively they create a cohesive, recognizable image of Louwman as an employer.
The campaign expanded into two separate assignments: first covering six professional areas, followed by five additional ones. The style remained consistent throughout, ensuring that all the content functions as a unified whole. In total, UHU delivered a series of teasers, role-specific videos, and compilation video’s. Each produced in multiple formats for broad application across all channels.