case study
Echte mensen, echte zorg
A broad employer branding campaign combined with marketing materials to inform both new employees and clients about HWW and its services.
HWW zorg
Year
2026
Services
Strategy
Creation
Production
Deliverables
Integrated Production
TVC
Social Video’s
Photography
Radio commercial
Briefing
HWW Zorg offers a wide range of care services, from residential care to home-based support. This diversity also creates numerous employment opportunities. HWW wanted new content to reach both prospective employees and potential clients. This content needed to be versatile enough to engage target audiences across both online and offline channels, with the aim of generating higher-quality website traffic, increasing job applications, and boosting brand awareness. Central to this approach was the personal connection between caregivers and their clients, as well as the core value that unites everything: care based on mutual respect and trust.
Approach
At HWW Zorg, there is one central message: genuine attention for real people. The organization’s strength lies in getting close, seeing the person behind the needs, and doing exactly what is truly necessary at that moment. This became the central theme guiding the development of the video content.
We visited multiple locations to capture the full scope of HWW Zorg: various types of care, diverse roles, and a wide range of clients. This creates a complete and authentic picture of the organization.
In both the employer branding videos and the client-focused videos, we translate this into relatable, human moments centered on attention, connection, and personal interaction. We focus on small, sincere interactions where the essence of care is palpable and where it becomes clear what makes working at or being a client of HWW Zorg so special. While each piece of content tells its own story, there is also an overarching narrative that runs through them all.