case study
Antisemitism. Make it stop. Period.
A bold national campaign calling the Netherlands to take a stand against antisemitism.
Centraal Joods Overleg
Year
2025
Services
Strategy
Creation
Production
Deliverables
Integrated Production
Brand Movie + short videos
Social advertising
Integrated campaign
Briefing
In 2025, antisemitism in the Netherlands reached alarming levels. The CJO wanted to set a clear national standard: antisemitism is never acceptable. UHU was asked to create a campaign that would confront the issue head-on: sharp, emotional, and uniting rather than dividing.
Approach
The campaign centers around a powerful symbol: the period. In language, it marks an end. In our visual world, it became a keppel, a distinctly Jewish mark of identity. The hero film opens in extreme close-up, with a voice recounting real experiences of discrimination and fear. As the camera pulls back, the keppel becomes visible and so does the message: Antisemitism. Make it stop. Period. Supporting videos feature testimonials and re-enacted incidents, each ending with the same call to action. The clean, minimalist aesthetic keeps all focus on the individuals and their stories. Together with the campaign website maakereenpuntvan.info, the movement empowers people to speak up, report incidents, and set a new norm.