case study

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A brand campaign to reach commercial professionals for Heineken's new sales program

Client

Heineken

Year

2026

Services

Strategy
Creation
Production

Deliverables

Creative concept
Hero Movie
Video teasers
Photography

Briefing

Horeca Heineken wanted to showcase their new sales program. In this program, commercial professionals are trained for the role of Horeca Account Manager within Heineken. The challenge was not only to make the program visible but also to reach a new audience, specifically people who haven’t considered Heineken as an employer yet.

Approach

Together with VONQ, we created a campaign with about 50 deliverables: from a hero video to teasers and photography in four formats. Everything is designed to complement each other, but also tells it’s own story.

We chose to feature 6 enthusiastic Heineken account managers. The account managers represent different regions, each with their own personal touch. The mix of men and women shows that Heineken is an organization for everyone.

For the shoots, we picked a versatile hospitality location from the Heineken portfolio:Β  a clever setup allowed us to create multiple settings without leaving the location, making production more efficient. The photography was fully integrated into the campaign: visuals appear in the videos and can also be used independently for online and social media.