case study
Het rechtvaardigheids gevoel en oordeel zelf
A broad employer branding campaign that makes the people behind De Raad van de Rechtspraak visible.
De Raad voor de Rechtspraak
Year
2026
Services
Strategy
Creation
Production
Deliverables
Integrated Production
Social campaign with multiple video formats
Briefing
De Raad voor de Rechtspraak wanted new content for employer branding and recruitment purposes. In this project, we showcased the diversity of roles within the organisation and gave potential colleagues an honest and relatable behind-the-scenes look. Together with True Ideas, we developed the campaign theme and strategy.
Approach
We developed a broad social campaign with multiple video formats, each focused on a different aspect of working in de Rechtspraak. Employees look in the mirror and share what justice personally means to them. In their own words, based on their own experiences.
In the second format, employees take a look at colleagues in a completely different role: this makes the large range of the organization visible and tangible.
A third format has employees answering the most frequently asked questions about their work directly to the vlog camera. Straightforward, honest, and unscripted.
What’s special about this campaign: we filmed with multiple teams in one day on location at the court in Den Bosch. UHU took over the entire location and used the spaces and employees efficiently, resulting in a large number of deliverables.